State Library of Victoria: web promos

State Library of Victoria, Melbourne

The State Library of Victoria is the state’s largest public reference library, and one of Australia’s pre-eminent cultural institutions.

  • Production of animated content for the Library’s new HD signage & re-brand rollout
  • Quirky and engaging vignettes highlighting the many spaces, collections and exhibitions of the Library
  • Animations were produced from hi-res images from the Library’s collection: photographs, manuscripts, artworks
  • Static images edited into multiple layers, and animated in Adobe After Effects


  • A series of animations were reformatted for use in other SLV marketing channels: SLV website, YouTube
  • Aspect changed from portrait to lansdcape 16:9
  • Music composed especially for each


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